Cosmetic products do not require FDA approval. However there exists the FDA's Voluntary Cosmetic Registration Program (VCRP). In this program cosmetics manufactures and brands can voluntarily make their product and ingredient information available to the FDA. Organic Apoteke is voluntarily registered with the FDA.
FDA-regulated does not mean FDA-approved. FDA does not have the legal authority to approve cosmetics before they go on the market, although we do approve color additives used in them (except coal tar hair dyes).
However, under the law, cosmetics must not be "adulterated" or "misbranded." For example, they must be safe for consumers when used according to directions on the label, or in the customary or expected way, and they must be properly labeled. Companies and individuals who market cosmetics have a legal responsibility for the safety and labeling of their products.
FDA can take action against a cosmetic on the market if we have reliable information showing that it is adulterated or misbranded. FDA takes action within our legal authority, based on public health priorities and available resources.